The Routledge Handbook Of Tourism Experience Management And Marketing

Description

Edited by Dixit, Saurabh Kumar

Short /annotation:

This handbook offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, it highlights multiple representations and interpretations of the theme

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The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents.

Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing.

Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

Table of contents:

Part 1: Tourism experience: theories, structure and frameworks 1. Conceptualizations of tourism experience. 2. A Systematic Review of The Tourism Experience Research From 2009 To 2018. 3. Key Drivers of Tourism Experience. 4. Typology of Tourism Experience. 5. Customer Experience in Tourism: An Overview. 6. The Role and Measurement of Emotions in Tourist Experiences. 7. The essence of memorable experience. 8. Service emplyees and customer experience. 9. Relationships between tourists’ emotional experiences, perceived overall image, satisfaction, and loyalty. 10. Tourism and the experience economy: a critique? Part 2: Crafting Tourism Experiences.11. Understanding the experience design process. 12. Experiential choice in tourism. 13. The service experiencescape. 14. Exploring image, perception and motivation in tourism experience. 15. Learning through extraordinary tourism experiences. 16. Resident Driven City Hospitality Design and Delivery. 17. Experiential Heritage Tourism Designing in United Arab Emirates. 18. Trends in Experience Design: Strategies for Attracting Millennials to Wineries in Victoria, Australia. 19. The
Role of themes and stories in tourism experiences. 20. Understanding Performativity and Embodied Tourism Experiences in Animal-Based Tourism in the Arctic. 21. Experiential Dissonance. Part 3: Marketing Tourism Experiences. 22. Traditional versus Experiential Marketing in Tourism. 23. Marketing Approach to the Tourist Experience. 24. Experiential marketing for tourism destinations. 25. Relationship Marketing: A Consumer Experience Perspective. 26. Interpreting Relationships among Oktoberfest Tourists’ Experiences and Perceived Value, Overall Satisfaction and Loyalty Behaviors for Better Marketing Strategy Decisions. 27. Delivering Quality and Memorable Tourism Experience. 28. Marketing gastronomic tourism experiences.