Description
By (author) Stansel, Jon-Stephen
Short /annotation:
Understand the fundamental principles of effective social media marketing.
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Social media marketers are battling a constant state offlux, navigating new platforms and trends constantly. However, the truth isthat underlying all this change is a fundamental set of principles of whatmakes effective social media marketing.This book provides a universal set of guidelines for social mediamarketers that will serve them regardless of what brand or organization theywork for, or what changes occur in terms of platforms or trends. Designed forsocial media marketers at any stage of their career journey this book is mosthelpful for those in their early to mid-careers, starting out leading socialmedia content development and their own teams, but it provides usefulinsights for anyone working in the sector on how they can create social poststhat have the most impact.Written by leading social media expert,
Jon-Stephen Stansel, eachchapter discusses a different principle of great social media marketing, withexamples from brands such as HBO, Xbox and Beyond Meat, and providingrecommendations for how social media managers can apply each principle totheir own social channels. By remaining platform agnostic, it delivers atimeless approach that can be utilized by any team using any software, andwill be able to provide guidance regardless of what changes happen in thefast-moving social media landscape. Covering topics such as tone of voice,creating accessible content, building the right team and how to manage in acrisis, this book equips social teams with everything they need to createcompelling and impactful posts across any platform at any time.
Table of contents:
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- Chapter – 00: Introduction
- Chapter – 01: Build a Strong Team
- Chapter – 02: Develop a Consistent Voice
- Chapter – 03: Managing a Crisis
- Chapter – 04: Be Human and Speak to Humans
- Chapter – 05: Create Accessible Content
- Chapter – 06: You NEED a Budget
- Chapter – 07: Be Honest and Ethical
- Chapter – 08: Timing is Everything
- Chapter – 09: Focus on the Audience
- Chapter – 10: Deliver Education or Entertainment
- Chapter – 11: Conclusion
Review quote:
“This is the anti-BS bible for social media managers. Zero jargon. Zero ego. Just 10 rock-solid principles every social team should live by. It”s part strategy playbook, part survival guide. Stansel nails what so many books miss: the human reality behind the posts. Every social pro should read this. Twice.”
Review quote:
“I love Jon-Stephen”s 10 principles, they are absolutely foundational to any social media strategy in any industry. A fantastic read that offers practical insights, inspiration, and real-world examples to elevate any social media practice for novice and seasoned professionals alike.”
Review quote:
“This is required reading for every social media manager (yes, even if you”ve been in the game for 15 years like me). Jon-Stephen”s no-nonsense roadmap is bursting with “omg, yes” and “stealing that ASAP” moments. But what hooked me is that he gets the weird, wonderful, and challenging world of social; blending empathy, wit, and real examples into his practical advice. It”s a human-centered guide that works no matter your brand, budget, team size, or whatever wild algorithm change comes next.”
Review quote:
“Think The 48 Laws of Power by Robert Greene but for social media.10 Principles of Effective Social Media Management isn”t just any old guide, it”s the blueprint everyone needs. Direct and honest with no-fluff, this book cuts through the noise to deliver exactly what social media managers and agencies really need to hear.It”s packed
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