Description

Edited by Shiaoqiang, Wang

Short /annotation
Solving wayfinding and sign design problems while creating brand expressions in the built environment requires an approach that is very methodical and painstaking.

This book is a selection of projects from across the world in which the graphic signage system stands out not only for its meticulous form but its unmistakable illustrative function. Public spaces where a large number of people need to find their way such as auditoriums, airports, museums, hotels, shopping centers and offices require a good orientation system to handle and facilitate the circulation of these people, in addition to ensuring easy accessibility. Signage must achieve this objective to ensure the result is effective, intelligible to everyone and aesthetically pleasing at the same time. Matters such as scale, volume, position, colors and materials used to build the signage will be determined by the type of equipment or office while graphic communication elements will reflect and be adapted to the client”s identity. Symbols, fonts, pictograms, arrows, optical effects and other resources are used here in a multitude of surprising, suggestive and varied ways that will not fail to grab readers” attention, presenting them with an extensive range of ideas in which to find inspiration.

Biographical note
Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360 Degrees magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China”s most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.